Comparative assessment of digital and traditional marketing approaches

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Biology, Engineering, Medicine and Science,2016,2,2,71-74.
Published:December 2016
Type:Brief Report
Author(s) affiliations:

Yamuna V Kuberappaa and Arun HS Kumarb*

aDigital marketing consultant , MAK Scientific Editors, Dublin, Ireland.

bSchool of Veterinary Medicine, University College Dublin, National University of Ireland-Dublin, Belfield, Dublin, Ireland


With the advancement in the Internet and communication technology, we are seeing a surge in the acceptance of the digital platform as a marketing tool. This surge in adopting the digital marketing tools is largely due to the enormous dynamics in the flexibility and reachability the digital platform offers. Hence we briefly compare the merits offered by the digital marketing approaches with that of traditional marketing tools.