Comparative Assessment of Digital and Traditional Marketing Approaches
Keywords:Digital marketing, Print media, Traditional marketing, Internet, Web marketing, Web dynamics, Mass marketing
With the advancement in the Internet and communication technology, we are seeing a surge in the acceptance of the digital platform as a marketing tool. This surge in adopting the digital marketing tools is largely due to the enormous dynamics in the flexibility and reachability the digital platform offers. Hence we briefly compare the merits offered by the digital marketing approaches with that of traditional marketing tools.